For the 2015 Christmas Price Index, we took 2.5 tons of gingerbread and baked the world's first working gingerbread PNC bank, complete with a cookie encrusted ATM, and a candy cane vault.The Gingerbranch was open for three days in Philadelphia's Penn Landing. For those who couldn't make it in person, a virtual tour was available on a custom designed website.
Pop Up Shop Mickey's Haberdashery opened for three days in heavily trafficked Chelsea Market to promote the launch of TNT's new show Mob City. An homage to the stylish Mickey Cohen himself, Mickey's Haberdashery was a shoppable vintage 1940's LA experience. Complete with shaves, shoe shines, cast appearances and tune in promotional materials.
To celebrate Bobbi Brown’s New York City heritage and SoHo roots, we hosted a series of immersive experiences for over 40 global influencers. We flew our influencers to New York from across the globe to be immersed in the ‘Confident New York’ messaging through nine events across four days. From cocktail parties and bespoke wellness mornings to our very own Foundation Factory, we helped introduce the newly named faces of the brand Elizabeth Olsen, Yara Shahidi and NiNi.
In partnership with the ACPA, we worked with artist Trina Merry to create “This Is Pain,” an immersive installation that details the compelling stories of eight men and women suffering from near-crippling chronic pain through art. We built a large vertebrae-like structure with large-scale video monitors showing encounters in which the subjects describe their pain, and get their bodies painted by Merry making each person an artwork as unique as themselves and as specific as their stories.