Few people know that Jägermeister is made from 56 harmoniously balanced roots, fruits, herbs and spices. Making it one of the most well-crafted drinks on the planet. To tell this story, we teamed up with illustrators Olivia Knapp, Yeaaah! Studio and DKNG Studios creating 3-D out of home installations — each crafted from exactly 56 pieces of wood that were cut, carved, lasered, etched, sanded, painted and puzzled together. Like a Jäger shot itself, they are “56 Parts. Best As One.”
In addition to the installations, the campaign included social content, interactive web experiences, and video content.
Few people know that Jägermeister is made from 56 harmoniously balanced roots, fruits, herbs and spices. Making it one of the most well-crafted drinks on the planet. To tell this story, we teamed up with illustrators Olivia Knapp, Yeaaah! Studio and DKNG Studios creating 3-D out of home installations — each crafted from exactly 56 pieces of wood that were cut, carved, lasered, etched, sanded, painted and puzzled together. Like a Jäger shot itself, they are “56 Parts. Best As One.”
In addition to the installations, the campaign included social content, interactive web experiences, and video content.