To launch TNT’s new show ‘Mob City’ we made the first TV show to be adapted onto Twitter. For three days leading up to its national premiere, we shared every word of the pilot episode 140 characters at a time. We custom coded a scheduler that helped power our live social event and used Twitter’s newest feature, Twitter Cards, to inject photos and gifs directly into every tweet for a completely immersive experience. So readers never missed a part of the story, we also created MobScript.com, arranging tweets sequentially in real time alongside tweeted cast and crew commentary.
To launch TNT’s new show ‘Mob City’ we made the first TV show to be adapted onto Twitter. For three days leading up to its national premiere, we shared every word of the pilot episode 140 characters at a time. We custom coded a scheduler that helped power our live social event and used Twitter’s newest feature, Twitter Cards, to inject photos and gifs directly into every tweet for a completely immersive experience. So readers never missed a part of the story, we also created MobScript.com, arranging tweets sequentially in real time alongside tweeted cast and crew commentary.